These are the 5 projects I’ve worked on that are my favorite…so far

Hutano x Neutrogena

Client: Neutrogena

For this project, I was tasked with coming up with creative for TikTok that would raise awareness about Neutrogena’s partnership with Hutano, a social-health platform for Brown and Black communities. 

Watch the top-view ad here

Watch influencer videos from the campaign here, here, and here.

Kalen Allen x Target

Client: Target

For this project I was tasked with leading creative from start to finish on a two-part expose series that set out to find out how exactly Target gets us all to come in for one thing and leave with 25 things. It was such a pleasure to write and develop the script, work with Target, Kalen and his team, and cast the actors we wanted to be in the video.

Watch part one of the expose here and part two of the expose here.

Target x Don’t Get Distracted Jingle

Client: Target

For this project, I was tasked with writing a jingle and building a campaign around of course…not getting distracted in Target. This project was such a fun opportunity to flex my creative muscles. I love music and will always jump at any opportunity to organically weave music into the work I create. 

Watch my favorite video from the campaign here.

Target x Reactive Content

Client: Target 

For this project, I was tasked with identifying key trends and creating and producing videos that presented an authentic way for Target to participate in the trends. This was an on-going project led by myself and an incredibly brilliant strategist, Kayley Alsina. Collaborating with the influencers and Target week after week was the kind of experience you always hope for as a copywriter.

Watch some of my favorite reactive content videos here, here, and here.

Find Your Happy Place Brand Series
Client: Unilever

For this project, I was tasked with creating a series that would launch Find Your Happy Place on TikTok. 

Watch some of my favorite videos from the series here, here, and here.